-
1 brand extension
Mktgthe exploitation, diversification, or stretching of a brand to revive or reinvigorate it in the marketplace. Products developed in the brand extension process may be directly recognizable derivatives or may look and feel completely different. -
2 brand extension
Англо-русский словарь промышленной и научной лексики > brand extension
-
3 extensión de marca
• brand extension -
4 franchise extension
Англо-русский словарь промышленной и научной лексики > franchise extension
-
5 ampliación de marca
• brand extension -
6 стратегия расширения границ марки
1) Economy: brand extension decision2) Advertising: brand extension strategyУниверсальный русско-английский словарь > стратегия расширения границ марки
-
7 Markenerweiterung
-
8 включение новых товаров в торговую марку
Trade: brand extension, brand stretchingУниверсальный русско-английский словарь > включение новых товаров в торговую марку
-
9 зонтичное расширение
Marketology: brand extensionУниверсальный русско-английский словарь > зонтичное расширение
-
10 расширение брэнда
Advertising: brand extension -
11 расширение границ использования марки
Advertising: brand extensionУниверсальный русско-английский словарь > расширение границ использования марки
-
12 расширение зоны использования марки
Advertising: brand extensionУниверсальный русско-английский словарь > расширение зоны использования марки
-
13 multimillonario
adj.multimillion, multi-million.m.multimillionaire.* * *► adjetivo1 (de libras) multimillion-pound; (de dólares) multimillion-dollar► nombre masculino,nombre femenino1 multimillionaire* * *multimillonario, -a1.SM / F multimillionaire/multimillionairess2. ADJ1) (=persona)ser multimillonario — to be a multimillionaire/multimillionairess
2)un contrato multimillonario — [de euros] a multi-million euro contract; [de dólares] a multi-million dollar contract
* * *I- ria adjetivoIIun contrato multimillonario — a multi-million dollar (o pound etc) contract
- ria masculino, femenino multimillionaire* * *= multi-million dollar, multi-million [multimillion], multimillion + Moneda, multibillion [multi billion], multibillion dollar.Ex. Library automation has become a multimillion dollar industry.Ex. This article also describes a multi-million pound extension scheme which is in the course of construction at Glasgow's Mitchell Library = Este artículo también describe una ampliación de varios millones de libras que está en construcción en la Biblioteca Mitchell de Glasgow.Ex. UK Civil Service unions fear they will lose 265 members' jobs in the Patent Office following a multimillion pound automation project.Ex. Oracle is a multibillion company with a strong brand name and large customer base.Ex. It is predicted that the information revolution will create a multibillion dollar industry in the 1980s.----* negocio multimillonario = multibillion dollar business.* * *I- ria adjetivoIIun contrato multimillonario — a multi-million dollar (o pound etc) contract
- ria masculino, femenino multimillionaire* * *= multi-million dollar, multi-million [multimillion], multimillion + Moneda, multibillion [multi billion], multibillion dollar.Ex: Library automation has become a multimillion dollar industry.
Ex: This article also describes a multi-million pound extension scheme which is in the course of construction at Glasgow's Mitchell Library = Este artículo también describe una ampliación de varios millones de libras que está en construcción en la Biblioteca Mitchell de Glasgow.Ex: UK Civil Service unions fear they will lose 265 members' jobs in the Patent Office following a multimillion pound automation project.Ex: Oracle is a multibillion company with a strong brand name and large customer base.Ex: It is predicted that the information revolution will create a multibillion dollar industry in the 1980s.* negocio multimillonario = multibillion dollar business.* * *es multimillonario he is a multimillionaireun contrato multimillonario a multi-million dollar ( o pound etc) contractlas pérdidas son multimillonarias the losses run into many millionsmasculine, femininemultimillionaire* * *
multimillonario◊ - ria adjetivo: es multimillonario he is a multimillionaire;
un contrato multimillonario a multi-million dollar (o pound etc) contract
■ sustantivo masculino, femenino
multimillionaire
' multimillonario' also found in these entries:
English:
billionaire
* * *multimillonario, -a♦ adjes multimillonario he's a multimillionaire;un negocio multimillonario a multimillion pound/dollar/ etc business♦ nm,fmultimillionaire* * *m, multimillonaria f multimillionaire* * *multimillonario, - ria n: multimillionaire -
14 στίζω
Grammatical information: v.Meaning: `to stitch, to tattoo, to brand' (IA.).Derivatives: 1. στίγ-μα n. `stitch, mark, brand' (Hes. Sc. 166, IA.), also = δίγαμμα (Ϝ) as cipher for 6 (attempt at explanation by Pisani Ist. Lomb. 73: 2,53) with - ματίας m. `branded one' (IA.). 2. ( ἐπι-, δια-) στιγ-μή f. `mar, spot, point, tittle' (IA.) with - μιαῖος `including just one point, without extension' (hell. a. late); - μός m. `stitch, brand' (A. in lyr.). 3. στίξις ( διά- στίζω) f. `the stitching' (late). 4. στιγ-εύς m. `stitcher, brander' (Hdt.), `brand-iron' (Suid.), prob. directly from verb (after Bosshardt 54 from *στιγή); thus 5. - ων, - ωνος m. `branded one' (Ar. Fr. 97). 6. - ος (- ον) m. (n.) `point' (Archim.). 7. στίκ-της m. `stitcher, brander' (Herod.). 8. - τός ( κατά- στίζω) 'spotted, variegated' (trag., Arist. etc.). 9. As 2. member περιστιγής `variegated' (Nic.).Etymology: The regularly built Greek system is based on a not further identifiable IE basis. Nearest is the Germ. word for `stich' in Goth. stiks, OHG stih, OS stiki, OE stice, PGm. * stik-i- m. with i-enlargement from IE * stig- in στίζω (from *στίγ-ι̯ω), στίξαι. Beside it in Latin partly a nasalpresent in in-, di-stinguō (-u- secondary) `incite' resp. `(stitch apart' \>) `separate, distinguish', partly a secondary formation in in-stĩgō. - āre `incite' (from * steig-). Oldindian gives several cognates, all without initial s-; the primary forms are however rare. Note the full grade present téjate `be sharp' (IE * teigetoi) with verbal adj. tik-ta- (: στικτός; ní-tikta-'instigatus'), tig-má- `pointed, sharp' (: στιγ-μή). -- Further forms from several languages, not interesting for Greek, in Bq s. v., WP. 2, 612ff., Pok. 1016f., W.-Hofmann s. instīgō w. rich lit. By στίζω another old verb for `sting' was replaced, of which however representatives are maintained in πικρός, ποικίλος (s. vv.).Page in Frisk: 2,797-798Greek-English etymological dictionary (Ελληνικά-Αγγλικά ετυμολογική λεξικό) > στίζω
-
15 Fabrikausbau
Fabrikausbau
factory extension;
• Fabrikauslieferungen factory deliveries;
• Fabrikausstattung production equipment;
• Fabrikausstoß manufacturing output, output of a factory;
• Fabrikausweitung plant (factory) expansion;
• Fabrikbahn factory (works) railway;
• Fabrikbeschädigung damage to a factory;
• Fabrikbesichtigung trip through a factory;
• jem. eine Fabrikbesichtigung gestatten to let s. o. over the factory;
• Fabrikbesitz factory property;
• Fabrikbesitzer manufacturer, owner (occupier) of a factory, factory owner, factory’s occupier, millowner (Br.);
• Fabrikbetrieb factory, works, industrial unit, plant, mill (Br.);
• Fabrikbetrieb umstellen to convert a factory;
• Fabrikbevölkerung industrial population;
• Fabrikbezirk industrial (manufacturing) district;
• Fabrikbuchhaltung factory accounting;
• Fabrikdirektor factory (plant, US) manager, managing director;
• Fabrikeinrichtung factory equipment;
• Fabrikemissionen plant emissions;
• Fabrikerrichtung factory construction;
• Fabrikerrichtung auf der grünen Wiese exurbia;
• Fabrikerzeugnis manufactured article, product, article of manufacture;
• Fabrikgebäude manufactory, factory building (premises), plant premises;
• für Fabrikgebiete vorgesehen sein to be zoned for manufacturing enterprise;
• Fabrikgegend manufacturing district, industrial district (area);
• Fabrikgelände factory site, works area (Br.), plant grounds;
• Fabrikgleis factory rails, industrial line, [private] siding, sidetrack (US);
• Fabrikgrundstück factory (industrial) property, factory plot (premises), industrial site;
• in der Fabrikhalle on the floor;
• Fabrikhandel direct-marketing manufacture;
• Fabrikhandelsfirma direct-marketing unit;
• Fabrikherr manufacturer, millowner (Br.);
• Fabrikinventar factory (industrial) inventory;
• Fabrikkomplex manufacturing complex;
• Fabrikkosten shop cost;
• Fabriklage plant location;
• Fabriklager factory (industrial) inventory, factory stores;
• Fabrikleiter works (factory, plant, US) manager;
• Fabrikleitung factory (plant, US) management (supervision);
• Fabrikmarke trademark, brand, manufacturer’s mark (brand);
• notwendige Fabrikmaschinen aufstellen to tool up a plant. -
16 Nachfrage
Nachfrage f V&M, WIWI demand • die Nachfrage abwürgen V&M stifle demand • hinter der Nachfrage zurückbleiben V&M, WIWI fall short of demand • Nachfrage befriedigen FIN accommodate the demand, meet the demand • Nachfrage decken V&M, WIWI meet demand, satisfy demand • Nachfrage schaffen WIWI create demand* * *f <V&M, Vw> demand ■ die Nachfrage abwürgen <V&M> stifle demand ■ Nachfrage befriedigen < Finanz> accommodate the demand, meet the demand ■ Nachfrage schaffen <Vw> create demand* * *Nachfrage
request, call, requisition, market, (Bedarf) demand, need, (Erkundigung) inquiry;
• auf Nachfrage [up]on inquiry;
• ohne Nachfrage not in demand;
• abgeleitete Nachfrage derived demand;
• abnehmende Nachfrage decreasing (diminishing) demand;
• anhaltende Nachfrage steady (persistent) demand;
• anpassungsfähige Nachfrage adaptable demand;
• aufgestaute Nachfrage pent-up demand;
• plötzlich auftretende Nachfrage rush (immediate) demand;
• bedeutende Nachfrage considerable demand;
• befriedigte Nachfrage satisfied demand;
• beständige Nachfrage steady demand;
• gleich bleibende Nachfrage steady demand;
• dringende Nachfrage pressing demand;
• elastische Nachfrage elastic (adaptable) demand;
• sich lebhaft entwickelnde Nachfrage freshly expanding demand;
• erwartete Nachfrage anticipated demand;
• fehlende Nachfrage deficiency of demand;
• durch vorhandenes Bargeld gedeckte Nachfrage effectual demand;
• geringe Nachfrage little (limited) demand;
• gesamtwirtschaftliche Nachfrage overall economic (schedule) demand;
• durch Kaufkraft und Kaufbereitschaft gestützte Nachfrage demand backed by the power and desire to buy;
• große Nachfrage great demand, run on;
• recht gute Nachfrage quite a little run;
• hektische Nachfrage keen demand;
• inländische Nachfrage home demand;
• laufende Nachfrage current demand;
• lebhafte Nachfrage active (brisk, lively, keen, strong) demand, cheerful market;
• äußerst lebhafte Nachfrage rush, run on;
• lustlose Nachfrage sluggish demand;
• mangelnde Nachfrage lack of demand;
• nachlassende Nachfrage fall in demand, slacken[ing] demand;
• reziproke Nachfrage reciprocal demand;
• saisonbedingte Nachfrage seasonal demand;
• schrumpfende Nachfrage contraction in demand;
• schwache Nachfrage slack demand;
• schwankende Nachfrage fluctuating market;
• sinkende Nachfrage declining demand, drop in demand;
• spärliche Nachfrage slack demand;
• spekulative Nachfrage speculative demand;
• stagnierende Nachfrage stationary (slack[ening], stagnant) demand;
• ständige Nachfrage steady demand;
• starke Nachfrage brisk (keen, strong) demand, run on, great run;
• [ständig] steigende Nachfrage increasing demand;
• stürmische Nachfrage huge demand;
• tatsächliche Nachfrage effective demand;
• träge Nachfrage sluggish demand;
• überhöhte Nachfrage surplus (excess) demand;
• unbedeutende Nachfrage insignificant demand;
• unelastische Nachfrage inelastic demand;
• ungeheure Nachfrage huge demand;
• unvorhergesehene Nachfrage unprecedented market;
• verbundene Nachfrage joint demand;
• gesamte volkswirtschaftliche Nachfrage overall economic (schedule) demand;
• ständig wachsende Nachfrage increase in (growing) demand;
• wenig Nachfrage little demand;
• zusammengesetzte Nachfrage composite demand;
• Angebot und Nachfrage supply and demand;
• Nachfrage des Anlagepublikums institutional demand;
• Nachfrage nach Arbeitskräften labo(u)r demand;
• Nachfrage nach Bankkrediten bank-loan demand;
• Nachfrage nach Bauleistungen orders for the building industry;
• Nachfrage nach Gütern des gehobenen Bedarfs demand for luxuries;
• starke Nachfrage nach Industrieschuldverschreibungen strong demand for corporate bonds;
• steigende internationale Nachfrage nach Lebensmitteln growing world demand for food;
• Nachfrage nach einem Markenartikel brand demand;
• starke (lebhafte) Nachfrage nach Montanaktien rush on mining stocks;
• ungeheure Nachfrage nach Ölaktien run on oil stocks;
• Nachfrage nach Personalkrediten private demand for credit;
• Nachfrage nach allen Qualitäten demand for every description;
• Nachfrage von der Spekulantenseite speculative demand;
• von der Nachfrage abhängen to be relative to demand;
• Nachfrage befriedigen to meet (supply, satisfy) the demand;
• Nachfrage beleben to stimulate demand;
• Nachfrage dämpfen to curb demand;
• Nachfrage decken to meet demand;
• Nachfrage für die kommende Saison decken to order one’s supplies for the season;
• geringe Nachfrage finden to be in limited demand;
• starke Nachfrage finden to come into great demand;
• [künstliche] Nachfrage [nach Aktien] hervorrufen to make a market;
• Nachfrage nicht befriedigen können to stay well ahead of supply;
• auf die Nachfrage der Verbraucher reagieren to respond to consumers’ demands;
• Nachfrage steigern to increase demand;
• Nachfrage übersteigen to outstrip (outpace) the demand;
• Nachfrageabhängigkeit des Volkseinkommens determination of national income;
• Nachfrageabnahme reduced demand;
• Nachfrageabschwächung slowdown in demand;
• Nachfrageanalyse demand analysis;
• relative Nachfrageänderungen proportionate changes in demand;
• Nachfrageankurbelung boost to demand;
• Nachfrageanstieg growth in demand;
• Nachfrageaussichten expectation of demand;
• Nachfrageausweitung extension in demand;
• Nachfrageballung accumulated demand.
См. также в других словарях:
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
brand extension — ˈbrand exˌtension noun [countable, uncountable] MARKETING adding a new product to an existing branded group of products: • Keystone Dry beer is a brand extension of the company s Keystone and Keystone Light brands. see also line extension * * *… … Financial and business terms
Brand Extension — A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new … Investment dictionary
Brand Extension — Die Artikel Imagetransfer und Markentransfer überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen. Bitte entferne diesen Baustein … Deutsch Wikipedia
brand extension strategy — ➔ strategy … Financial and business terms
brand extension — Using a successful brand name to launch a new or modified product in a separate category. A successful brand helps a company enter new product categories more easily. For example, a car manufacturer may use a brand name to launch a lawn mower.… … Big dictionary of business and management
brand extension strategy — /ˌbrænd ɪk stenʃən ˌstrætədʒi/ noun the applying of an existing brand name to a new product … Marketing dictionary in english
brand extension — … Useful english dictionary
WWE Brand Extension — The World Wrestling Federation/Entertainment (WWF/E) Brand Extension was a process first used in 2002 by said professional wrestling promotion as a means of providing separate brands of wrestling through its two top shows, Raw and SmackDown! ,… … Wikipedia
WWE Brand Extension — Le Brand Extension (« Extension de la marque ») de la World Wrestling Entertainment a été utilisé la première fois le 5 mai 2002 comme terme pour désigner la séparation de ses shows télévisés en deux divisions distinctes et exclusives,… … Wikipédia en Français
WWE Brand Extension — fue un proceso utilizado por la empresa de lucha libre WWE, que fue utilizado por primera vez en 2002, con el objetivo de separar y ofrecer distintas marcas que son RAW y SmackDown!, con la induccion de ECW en 2006. Contenido 1 Historia 1.1 WWE… … Wikipedia Español